Cartier unveils immersive Panthère de Cartier pop-up experience in Riyadh
Cartier strengthens its ties with Saudi Arabia as it unveils a new pop-up celebrating the Maison’s signature emblem, the Panthère, in the Kingdom’s capital from April 25. The Panthère’s heritage as a source of inspiration for inventive designs across decades was showcased through an immersive experience in Riyadh’s Centria Mall, signaling Cartier’s strong commitment to its community in Riyadh.
The experience allowed visitors to marvel in an immersive tunnel where floor to ceiling video displays narrated the iconic Panthère de Cartier story from its inception dating from 1914. Visitors were introduced to the creator of the iconic jewel, Jeanne Toussaint, known herself as “La Panthère”. A trailblazer and style icon of the 20th century, Toussaint established the panther as a Cartier icon that occupies a special place in the history of jewellery. Through the pop-up experience, visitors were able to experience the creative journey and witness how the iconic emblem has been adapted over time, using different crafts and techniques, and developed into jewellery for more than a century.
Alongside the exhibition, the latest Panthère de Cartier Massai collection was exclusively unveiled for the first time to Cartier’s Saudi clients.